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A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

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The future of PR is bright

June 4, 2015 0

An Opinion piece from Walter Patanella – CEO News Intelligence, Kantar Media – Introduced during the AMEC Summit “Winning the Game” People have been sounding the death knell for PR for far too long.  If PR were dead, it would be gone.  The fact is, PR is still here, day-to-day tasks may have changed but it …

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