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Social media monitoring & analysis : making it work in practice

May 28, 2015 Media Monitoring & Analysis 0 Written by etrim

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Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

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Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

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Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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