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COPYRIGHT 2015: CHANGING THE RULES FOR NEW TIMES?

December 11, 2014 Media Monitoring & Analysis 0 Written by etrim

Christophe Diches

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

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USING MEDIA MONITORING AND ANALYSIS IN EVERY DEPARTMENT

November 27, 2014 0

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance. Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural …

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The future of Facebook and Twitter

Is there a case of Facebook vs Twitter? Past, Acquisition & Future

October 7, 2014 0

On the face of it, an acquisition, whether for patents, talent or anything between, can speak volumes about the direction a company will take. In an industry that is developing as rapidly as social media, it comes as no surprise that there are plenty of acquisitions occurring and the two industry giants, Facebook and Twitter, appear to be leading the pack.

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