Who is winning the GAME OF THRONES?

10. April 2014 Media Monitoring & Analysis 0 Written by nsellam


The much-awaited season premiere of fantasy TV series Game of Thrones was finally broadcast on HBO last Sunday. As expected, the excitement surrounding the fourth season reached new heights and was reflected on social media as well as news websites across the globe (more than 50 000 mentions  on April 6 and 7). Which characters

Search and content

Search and Content: What does the future hold for PRs?

28. March 2014 0

Inbound PR, content marketing, PR 2.0. Whatever you call it, public relations in the Internet era has become increasingly focused on creating unique content that will dominate search engine results. But even the masters of this emerging discipline are struggling to deal with what Jeff MacGurn of search marketing agency Covario calls “the splintering of social”

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The dual role of the influencer

Key Aspects when working with Influencers

21. March 2014 0

As the media landscape continues to develop – and changes the way brands create and maintain awareness – it’s no secret that the challenge for PRs underlies in sustaining solid relationships with mainstream media and journalists as well as focusing on what many consider “the wave of the future”: niche bloggers, online communities, fans and

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