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November 27, 2014 Media Monitoring & Analysis 0 Written by etrim

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In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance. Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural …

The future of Facebook and Twitter

Is there a case of Facebook vs Twitter? Past, Acquisition & Future

October 7, 2014 0

On the face of it, an acquisition, whether for patents, talent or anything between, can speak volumes about the direction a company will take. In an industry that is developing as rapidly as social media, it comes as no surprise that there are plenty of acquisitions occurring and the two industry giants, Facebook and Twitter, appear to be leading the pack.

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10 insights to understand today’s media monitoring & analysis challenges

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Media monitoring is the start and continual evolution of a communications strategy. The articles your brand is mentioned in and the journalists who pick them up define the awareness of your brand and the success of your campaigns. This sounds a tad daunting – if only there was a guide to demonstrate how to make …

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