Less than a week away, the Scottish Independence Referendum is very much on the horizon. The official government research polls are being published, but is there a difference between the official poll and people’s opinions on social media? We monitor current Twitter activity to find out
Bite-sized pieces! Any content chef worth their salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a tweet or
Why would anyone want to dump a bucket of ice water over their head? And having decided to make this bizarre decision why would you then decide to video it and show all your mates?! Questions I didn’t think I’d be asking myself in July, but make perfect sense today
According to the BBC, more than £50 million has been allocated to the historical memorial of World War One. From poppies at the Tower of London to donations at schools to learn more about the war, the UK has truly commemorated the beginning of WWI. But what do the public think of the matter? We’ve gathered up all UK Twitter activity on WWI to find out
At the end of Glasgow 2014, we bring you the most popular sports in the Games
New media has enhanced print journalists’ ability to find hot topics, breaking news and trends faster than ever before. This means PRs have to work even harder to make sure their content is readily available in real time, both on and offline. Public Relations continues to be a sophisticated process which requires the right information
In 2014, press and broadcast media has stirred speculation about the safety for UK tourists in Brazil. As the worldcup draws to a close, we take a look back on Twitter to investigate whether the negative media hype has had an effect on Brazil’s reputation as a country
Are you aware that journalists receive hundreds of press releases each day… and almost none are opened? In some cases, journalists are tricky and use another email address to filter junk and unsolicited news, but the truth is that often the content is not targeted and seems like “spam”. We have all already heard or
The Pimms is poured, the strawberries served and the gates of Wimbledon are open! It’s tennis time everybody. In 24 hours, already the excitement is buzzing from the courts, we’ve found out the most talked about topics and have summed them up in our infographic. Click below to check it out!
When it comes to communication professionals, Twitter is clearly ahead of the social networking industry. Its ability to facilitate networking with other users whilst publishing stories as they happen is second to none. On Twitter we can expel news in seconds, and pick up the content relevant to
In the UK chapter of the European elections, it seems there are two types of votes: the physical elections (the one that actually counts!) where residents vote in our European government policies, and the social elections, where those interested in politics publicly gloat about their preferred political parties. Some might imagine that results of the
In our data-driven age it’s a real challenge to show the true business value of public relations – that’s a given. While some PR specialists are still using controversial metrics, like Advertising Value Equivalent (AVE), others rely solely on metric counts: likes, tweets or followers without measuring true engagement and outcomes (take social share, website
Keeping track of emerging trends and moving with, or even ahead of your audience is essential to success in any communications. As social media monitoring experts, we watch social buzz like social hawks! We’re always watching out for trends to fuel our understanding of where the communications industry is leading. Watch our video to see
Since David Moyes’ was removed as manager of Manchester United FC last week, football fans have taken to Twitter to express their thoughts on the matter. Using our social media monitoring tool, we’ve summed up the most interesting outcomes below
Every year, the London marathon accumulates thousands of runners to compete, raise money for charity and boost the spirit of the city. This year, Virgin Money’s marathon generated overwhelming interest on Twitter, with 155,492 Tweets in one day only. We take to our social media monitoring platform to work out who’s saying what!