Who is winning the GAME OF THRONES?

10. April 2014 Media Monitoring & Analysis 0 Written by nsellam


The much-awaited season premiere of fantasy TV series Game of Thrones was finally broadcast on HBO last Sunday. As expected, the excitement surrounding the fourth season reached new heights and was reflected on social media as well as news websites across the globe (more than 50 000 mentions  on April 6 and 7). Which characters

Search and content

Search and Content: What does the future hold for PRs?

28. March 2014 0

Inbound PR, content marketing, PR 2.0. Whatever you call it, public relations in the Internet era has become increasingly focused on creating unique content that will dominate search engine results. But even the masters of this emerging discipline are struggling to deal with what Jeff MacGurn of search marketing agency Covario calls “the splintering of social”

Read more

The dual role of the influencer

Key Aspects when working with Influencers

21. March 2014 0

As the media landscape continues to develop – and changes the way brands create and maintain awareness – it’s no secret that the challenge for PRs underlies in sustaining solid relationships with mainstream media and journalists as well as focusing on what many consider “the wave of the future”: niche bloggers, online communities, fans and

Read more

Sans titre-1

New Audi TT most talked about car at Geneva Motor Show

12. March 2014 0

Analysis released today by Kantar Media’s automotive evaluation team reveals that Audi’s new TT was the most mentioned model at the 2014 Geneva International Motor Show within both online news and blogs (6.04% of mentions) and social media (4.36%). The Ferrari California T took second place, with 5.96% of mentions in online news and blogs

Read more


New Year’s Resolutions Are SO Last Season!

5. March 2014 0

Whether you started a diet, learnt a new language or joined the driathlon, all these New Year’s resolutions can be pretty hard work! So we say what better time to ditch the healthy habits and start enjoying yourself than Pancake day

Read more


Has London’s love for the tube gone off the rails?

7. February 2014 0

Londoners have awaited this week’s tube strike with great anticipation. But is the strike really causing as much distress and inconvenience as journalists predicted? We take a look at what the public is saying on Twitter to find out… For more information regarding the study please contact us

Read more


Influence From the Red Carpet

6. February 2014 0

We’ve hit the ground running into 2014 with glamorous award ceremonies; already some of the best have taken place. When it comes to The National Television Awards, Twitter users want up-to-the-second updates straight from the people running the show. Here’s a summary of the top 5 influential users on Twitter from the big night. According

Read more


The rise of challenger banks

6. February 2014 0

Challenger banks only emerged in recent years, but in that time, they have become some of the hottest and most trusted in the market. Check out the infographic below for more insights on the rise of challenger banks in the UK. For more information regarding the study please contact us

Read more

PR trends


6. February 2014 0

Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism. But, in the eyes of the public and the minds of our clients, advertising and marketing is still where the innovation happens. Time for public relations to step up! This study introduces a few new

Read more


Cooking up a storm – The top influencers on Twitter

31. October 2013 0

The largest hurricane since 1987, St Jude’s wasn’t the only power setting off a storm this week: Twitter enthusiasts unleashed a gale force of their own around the strong winds. Corporate tweets are often swamped by those of individuals, but when it comes to credible information, corporate data blows public opinion out of the water.

Read more

Hybrid Heroes

Infographic: Hiring the Perfect Hybrid Marcomms Team

15. October 2013 1

New media has brought with it new digital communications strategies and tools that enable innovative new tactics. But all too often PR and marketing teams struggle to create truly effective cross-media campaigns, hindered by their obsolete structure, and the skills gaps between their members. The Kantar Media white paper “The shifting role of today’s communications

Read more


Introducing the Media Halo A brand new model for integrated media strategies

2. October 2013 1

New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns. Kantar Media’s white paper, “Introducing the Media Halo – a New Model for Paid, Owned, Earned and Social Media” provides a brand new framework for creating truly integrated media strategies. Its innovative approach

Read more



20. September 2013 0

Analysis released today by Kantar Media’s automotive evaluation team reveals that BMW’s i8 was the most discussed model in social media at the Frankfurt Motor Show 2013. It was mentioned in 3.3% of all posts, coming out ahead of Jaguar’s C-X17 Concept (3.1%) and Audi’s Sport Quattro Concept (2.5%). Withinonline news and blogs, Mercedes-Benz’s S-Class

Read more


3 Tips for effective social media KPI’s

30. August 2013 0

Your social media activity is successful? Prove it! Here are a few tips to help you focus on the right KPI’s (Key Performance Indicators) and measure the strategic elements needed to improve your brand. What social media metrics are you currently measuring? Leave us a comment or get involved in the conversation on Twitter (#KMNI)

Read more

Load more...