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The science behind crafting contagious content

September 17, 2015 Uncategorized 0 Written by etrim


Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

Social media engagement

Are your Numbers Lying? The Truth behind Social Engagement

September 14, 2015 0

Don’t get fooled when social media tools promise insights on a plate. They may be blinding you with their shiny good looks while delivering engagement numbers that just don’t add up. We know how easy it is to confuse a ‘like’ or a ‘share’ with meaningful content engagement or capturing a new fan. However, looking …

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5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. Today’s …

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Preview Social Media Presence (1)

Social Media Presence: what is your profile?

July 8, 2015 0

Do people like to talk about your company on social media or are they indifferent? Is your brand likeable or at least worth talking about? Let’s play a quick game: choose the category that best describes your current presence on social media in this one-minute video and identify the main goal you should keep in …

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A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

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The future of PR is bright

June 4, 2015 0

An Opinion piece from Walter Patanella – CEO News Intelligence, Kantar Media – Introduced during the AMEC Summit “Winning the Game” People have been sounding the death knell for PR for far too long.  If PR were dead, it would be gone.  The fact is, PR is still here, day-to-day tasks may have changed but it …

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The future of social Media [GIFOGRAPHIC]

June 1, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

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Social media monitoring & analysis : making it work in practice

May 28, 2015 0

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

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Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

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Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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Dark Social: Measurement Strikes Back 

April 8, 2015 0

“Fear is the path to the dark side.  Fear leads to anger.  Anger leads to pain.  Pain leads to suffering”.  Star Wars fans and movie buffs alike will be familiar with this famous quote from Yoda and, admittedly, while it’s a little extreme to say that this concept is directly applicable to measurement of Dark …

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Social Events

Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Ephemeral messaging

Is Ephemeral Marketing Set to Disappear?

February 4, 2015 0

There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  While …

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Social Media Trends

Social Media Trends To Watch in 2015

January 20, 2015 0

Keeping on top or even ahead of the trends in the social media industry can be a huge challenge. As we move into 2015, we asked our social media specialists to predict the trends to watch for the year. Check out their top ten social media predictions in our video and blog post below to see what …

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