Thumbnail preview


November 27, 2015 Media Monitoring & Analysis 0 Written by etrim


In today’s intensely competitive global market, in which business transformations and communication strategies are closely linked, communications professionals are taking greater responsibility for their organisation’s brand and reputation. In a 24/7 media environment, protecting reputation is now clearly a top priority for companies, meaning communications professionals must dedicate part of their role to monitoring their reputation online. Brand building has also become increasingly relevant as corporate …


10 ways to benefit from Social Media Command Centres

November 19, 2015 0

Walking around a trade show or in the entrance of a big office, you may have seen large walls of social feeds – sparkling screens with some nice data visualisation and amazing interactive social media displays. Very impressive. You may have also wondered what the purpose was, and you’d be right: sometimes they are just deliberately designed to impress. Today’s …

Read more



October 28, 2015 0

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to …

Read more


6 Social Media Trends in China

October 28, 2015 0

The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Our colleagues at Kantar Media CIC have been listening to the Chinese social media landscape for ten years. Here are the six changes and key developements for 2015 WeChat continues to dominate, while its role and influence evolves For …

Read more

Preview EWoS

#BeActive on social media

October 7, 2015 0

The European Week of Sport, a new flagship event aiming at inspiring Europeans to be more active on a regular basis, took place in Brussels between 7 and 13 September. In addition, local sporting activities were organised across the 28 EU Member States during the entire month of September.

Read more


The science behind crafting contagious content

September 17, 2015 0

Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

Read more

Social media engagement

Are your Numbers Lying? The Truth behind Social Engagement

September 14, 2015 0

Don’t get fooled when social media tools promise insights on a plate. They may be blinding you with their shiny good looks while delivering engagement numbers that just don’t add up. We know how easy it is to confuse a ‘like’ or a ‘share’ with meaningful content engagement or capturing a new fan. However, looking …

Read more


5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. Today’s …

Read more

Preview Social Media Presence (1)

Social Media Presence: what is your profile?

July 8, 2015 0

Do people like to talk about your company on social media or are they indifferent? Is your brand likeable or at least worth talking about? Let’s play a quick game: choose the category that best describes your current presence on social media in this one-minute video and identify the main goal you should keep in …

Read more


A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

Read more


The future of PR is bright

June 4, 2015 0

An Opinion piece from Walter Patanella – CEO News Intelligence, Kantar Media – Introduced during the AMEC Summit “Winning the Game” People have been sounding the death knell for PR for far too long.  If PR were dead, it would be gone.  The fact is, PR is still here, day-to-day tasks may have changed but it …

Read more


The future of social Media [GIFOGRAPHIC]

June 1, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

Read more


Social media monitoring & analysis : making it work in practice

May 28, 2015 0

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

Read more


Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

Read more


Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

Read more

Load more...