PR pros know that building relationships and establishing connections with media outlets and journalists has always been a challenging task. However, the advent of new media, the blogosphere and social media make it even more complex. For example, it is a well-known fact that print reporters increasingly rely on social platforms to research or connect
In 2014, press and broadcast media has stirred speculation about the safety for UK tourists in Brazil. As the worldcup draws to a close, we take a look back on Twitter to investigate whether the negative media hype has had an effect on Brazil’s reputation as a country
Are you aware that journalists receive hundreds of press releases each day… and almost none are opened? In some cases, journalists are tricky and use another email address to filter junk and unsolicited news, but the truth is that often the content is not targeted and seems like “spam”. We have all already heard or
The Pimms is poured, the strawberries served and the gates of Wimbledon are open! It’s tennis time everybody. In 24 hours, already the excitement is buzzing from the courts, we’ve found out the most talked about topics and have summed them up in our infographic. Click below to check it out!
When it comes to communication professionals, Twitter is clearly ahead of the social networking industry. Its ability to facilitate networking with other users whilst publishing stories as they happen is second to none. On Twitter we can expel news in seconds, and pick up the content relevant to
In the UK chapter of the European elections, it seems there are two types of votes: the physical elections (the one that actually counts!) where residents vote in our European government policies, and the social elections, where those interested in politics publicly gloat about their preferred political parties. Some might imagine that results of the
In our data-driven age it’s a real challenge to show the true business value of public relations – that’s a given. While some PR specialists are still using controversial metrics, like Advertising Value Equivalent (AVE), others rely solely on metric counts: likes, tweets or followers without measuring true engagement and outcomes (take social share, website
Keeping track of emerging trends and moving with, or even ahead of your audience is essential to success in any communications. As social media monitoring experts, we watch social buzz like social hawks! We’re always watching out for trends to fuel our understanding of where the communications industry is leading. Watch our video to see
Since David Moyes’ was removed as manager of Manchester United FC last week, football fans have taken to Twitter to express their thoughts on the matter. Using our social media monitoring tool, we’ve summed up the most interesting outcomes below
Every year, the London marathon accumulates thousands of runners to compete, raise money for charity and boost the spirit of the city. This year, Virgin Money’s marathon generated overwhelming interest on Twitter, with 155,492 Tweets in one day only. We take to our social media monitoring platform to work out who’s saying what!
The much-awaited season premiere of fantasy TV series Game of Thrones was finally broadcast on HBO last Sunday. As expected, the excitement surrounding the fourth season reached new heights and was reflected on social media as well as news websites across the globe (more than 50 000 mentions on April 6 and 7). Which characters
Inbound PR, content marketing, PR 2.0. Whatever you call it, public relations in the Internet era has become increasingly focused on creating unique content that will dominate search engine results. But even the masters of this emerging discipline are struggling to deal with what Jeff MacGurn of search marketing agency Covario calls “the splintering of social”
As the media landscape continues to develop – and changes the way brands create and maintain awareness – it’s no secret that the challenge for PRs underlies in sustaining solid relationships with mainstream media and journalists as well as focusing on what many consider “the wave of the future”: niche bloggers, online communities, fans and
Analysis released today by Kantar Media’s automotive evaluation team reveals that Audi’s new TT was the most mentioned model at the 2014 Geneva International Motor Show within both online news and blogs (6.04% of mentions) and social media (4.36%). The Ferrari California T took second place, with 5.96% of mentions in online news and blogs
Whether you started a diet, learnt a new language or joined the driathlon, all these New Year’s resolutions can be pretty hard work! So we say what better time to ditch the healthy habits and start enjoying yourself than Pancake day