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Content that is snackable

QUICK RECIPE FOR SNACKABLE CONTENT

September 8, 2014 0

Bite-sized pieces! Any content chef worth their salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a tweet or

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ice bucket challenge

Contagious Content: The Ice Bucket Challenge

September 5, 2014 0

Why would anyone want to dump a bucket of ice water over their head? And having decided to make this bizarre decision why would you then decide to video it and show all your mates?! Questions I didn’t think I’d be asking myself in July, but make perfect sense today

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World War I Centenary: What do the public think of the memorial?

August 11, 2014 0

According to the BBC, more than £50 million has been allocated to the historical memorial of World War One. From poppies at the Tower of London to donations at schools to learn more about the war, the UK has truly commemorated the beginning of WWI. But what do the public think of the matter? We’ve gathered up all UK Twitter activity on WWI to find out

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How to be a media relations champion?

July 29, 2014 0

New media has enhanced print journalists’ ability to find hot topics, breaking news and trends faster than ever before. This means PRs have to work even harder to make sure their content is readily available in real time, both on and offline. Public Relations continues to be a sophisticated process which requires the right information

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BRAZIL 2014: BACK OF THE NET OR A KICK IN THE TEETH?

July 11, 2014 0

In 2014, press and broadcast media has stirred speculation about the safety for UK tourists in Brazil. As the worldcup draws to a close, we take a look back on Twitter to investigate whether the negative media hype has had an effect on Brazil’s reputation as a country

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6 IDEAS FOR PRESS RELEASES THAT WORK

June 27, 2014 2

Are you aware that journalists receive hundreds of press releases each day… and almost none are opened? In some cases, journalists are tricky and use another email address to filter junk and unsolicited news, but the truth is that often the content is not targeted and seems like “spam”. We have all already heard or

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Who's the Talk of the Courts?

Wimbledon 2014: Who’s the Talk of the Courts?

June 24, 2014 0

The Pimms is poured, the strawberries served and the gates of Wimbledon are open! It’s tennis time everybody. In 24 hours, already the excitement is buzzing from the courts, we’ve found out the most talked about topics and have summed them up in our infographic. Click below to check it out!

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Twitter is a newswire

TWITTER: THE SOCIAL NEWSWIRE

June 18, 2014 0

When it comes to communication professionals, Twitter is clearly ahead of the social networking industry. Its ability to facilitate networking with other users whilst publishing stories as they happen is second to none. On Twitter we can expel news in seconds, and pick up the content relevant to

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VOTERS VS GLOATERS

June 3, 2014 0

In the UK chapter of the European elections, it seems there are two types of votes: the physical elections (the one that actually counts!) where residents vote in our European government policies, and the social elections, where those interested in politics publicly gloat about their preferred political parties. Some might imagine that results of the

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Public relations measurement: 5 key facts a PR pro should know

May 28, 2014 0

In our data-driven age it’s a real challenge to show the true business value of public relations – that’s a given. While some PR specialists are still using controversial metrics, like Advertising Value Equivalent (AVE), others rely solely on metric counts: likes, tweets or followers without measuring true engagement and outcomes (take social share, website

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10 Social Media Key Trends

April 30, 2014 0

Keeping track of emerging trends and moving with, or even ahead of your audience is essential to success in any communications. As social media monitoring experts, we watch social buzz like social hawks! We’re always watching out for trends to fuel our understanding of where the communications industry is leading. Watch our video to see

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FOOTBALL FANS

FOOTBALL FANS BID FAREWELL TO MOYES ON TWITTER

April 29, 2014 0

Since David Moyes’ was removed as manager of Manchester United FC last week, football fans have taken to Twitter to express their thoughts on the matter. Using our social media monitoring tool, we’ve summed up the most interesting outcomes below&#

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London Marathon

The London Marathon runs live on Twitter!

April 14, 2014 0

Every year, the London marathon accumulates thousands of runners to compete, raise money for charity and boost the spirit of the city. This year, Virgin Money’s marathon generated overwhelming interest on Twitter, with 155,492 Tweets in one day only. We take to our social media monitoring platform to work out who’s saying what!

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