Thumbnail preview

Preview-Temps

A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

Read more

walter_patanella

The future of PR is bright

June 4, 2015 0

An Opinion piece from Walter Patanella – CEO News Intelligence, Kantar Media – Introduced during the AMEC Summit “Winning the Game” People have been sounding the death knell for PR for far too long.  If PR were dead, it would be gone.  The fact is, PR is still here, day-to-day tasks may have changed but it …

Read more

BlogImagefragmentation

The future of social Media [GIFOGRAPHIC]

June 1, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

Read more

Preview_UK

Social media monitoring & analysis : making it work in practice

May 28, 2015 0

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

Read more

fragmentation_consolidation2

Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

Read more

facebook_VS_youtube

Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

Read more

Dark-Side-social-mediaV3

Dark Social: Measurement Strikes Back 

April 8, 2015 0

“Fear is the path to the dark side.  Fear leads to anger.  Anger leads to pain.  Pain leads to suffering”.  Star Wars fans and movie buffs alike will be familiar with this famous quote from Yoda and, admittedly, while it’s a little extreme to say that this concept is directly applicable to measurement of Dark …

Read more

Social Events

Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

Read more

Ephemeral messaging

Is Ephemeral Marketing Set to Disappear?

February 4, 2015 0

There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  While …

Read more

Social Media Trends

Social Media Trends To Watch in 2015

January 20, 2015 0

Keeping on top or even ahead of the trends in the social media industry can be a huge challenge. As we move into 2015, we asked our social media specialists to predict the trends to watch for the year. Check out their top ten social media predictions in our video and blog post below to see what …

Read more

Time for a social media break up?

TIME FOR A SOCIAL MEDIA BREAKUP?

January 7, 2015 0

It happens regularly nowadays – you research a company online and discover a multitude of social media accounts across different platforms. Impressed by their online presence you click into their pages only to discover that most of them haven’t been updated in months, or even years. As a brand follower it can be disappointing and …

Read more

Christophe Diches

COPYRIGHT 2015: CHANGING THE RULES FOR NEW TIMES?

December 11, 2014 0

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

Read more

Preview-Media-Monitoring-and-Analysis (1)

USING MEDIA MONITORING AND ANALYSIS IN EVERY DEPARTMENT

November 27, 2014 0

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance. Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural …

Read more

Load more...