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facebook_VS_youtube

Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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Dark Social: Measurement Strikes Back 

April 8, 2015 0

“Fear is the path to the dark side.  Fear leads to anger.  Anger leads to pain.  Pain leads to suffering”.  Star Wars fans and movie buffs alike will be familiar with this famous quote from Yoda and, admittedly, while it’s a little extreme to say that this concept is directly applicable to measurement of Dark …

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Social Events

Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Ephemeral messaging

Is Ephemeral Marketing Set to Disappear?

February 4, 2015 0

There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  While …

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Social Media Trends

Social Media Trends To Watch in 2015

January 20, 2015 0

Keeping on top or even ahead of the trends in the social media industry can be a huge challenge. As we move into 2015, we asked our social media specialists to predict the trends to watch for the year. Check out their top ten social media predictions in our video and blog post below to see what …

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Time for a social media break up?

TIME FOR A SOCIAL MEDIA BREAKUP?

January 7, 2015 0

It happens regularly nowadays – you research a company online and discover a multitude of social media accounts across different platforms. Impressed by their online presence you click into their pages only to discover that most of them haven’t been updated in months, or even years. As a brand follower it can be disappointing and …

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Christophe Diches

COPYRIGHT 2015: CHANGING THE RULES FOR NEW TIMES?

December 11, 2014 0

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

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USING MEDIA MONITORING AND ANALYSIS IN EVERY DEPARTMENT

November 27, 2014 0

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance. Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural …

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The future of Facebook and Twitter

Is there a case of Facebook vs Twitter? Past, Acquisition & Future

October 7, 2014 0

On the face of it, an acquisition, whether for patents, talent or anything between, can speak volumes about the direction a company will take. In an industry that is developing as rapidly as social media, it comes as no surprise that there are plenty of acquisitions occurring and the two industry giants, Facebook and Twitter, appear to be leading the pack.

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10 insights to understand today’s media monitoring & analysis challenges

October 1, 2014 0

Media monitoring is the start and continual evolution of a communications strategy. The articles your brand is mentioned in and the journalists who pick them up define the awareness of your brand and the success of your campaigns. This sounds a tad daunting – if only there was a guide to demonstrate how to make …

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vote day

Scotland Decides: Twitter talk the week of the vote!

September 17, 2014 0

With only a day to go til the vote, we’ve compared the conversations on Twitter now with those of a week ago. Have our referendum politicians succeeded in changing Twitter users’ opinions? Let’s see if anything has changed…

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Scotland Decides: Twitter talk the week before the vote

September 12, 2014 0

Less than a week away, the Scottish Independence Referendum is very much on the horizon. The official government research polls are being published, but is there a difference between the official poll and people’s opinions on social media? We monitor current Twitter activity to find out…

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Content that is snackable

QUICK RECIPE FOR SNACKABLE CONTENT

September 8, 2014 0

Bite-sized pieces! Any content chef worth their salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a tweet or …

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